Kings Plant Barn
Kings Plant Barn and Fuji Xerox – growing a durable and proactive relationship
“We’ve worked with Fuji Xerox for many years, but it was about four years ago that they introduced us to NeverTear. It has really made a massive difference to our operation. NeverTear doesn’t need to be laminated to be durable. Localising the signage process by store reduced our staffing costs and simultaneously improved the quality of our signage.” – Jon Kirman, Marketing Manager, Kings Plant Barn
Kings Plant Barn has eight retail garden centres spread across Auckland, all selling a wide range of plants, tools and gifts for the home and garden. Stores have their own experienced gardening advisors, and each runs an onsite café. So, from camellias to compost to coffee, they cater for their customers’ needs.
Store managers are encouraged to reflect their particular customer demographics by personalising the range of plants they sell. While one store might champion traditional white roses, another puts an emphasis on easy-care, minimal maintenance plants like native grasses and flaxes. This, of course, means that the on-site advertising for each store is unique.
Dealing with this diversity is not an issue, because staff at the branches personalise a Kings’ branded template and print colourful A4 and A3 pricing signage in-house and on-demand. Using Fuji Xerox printers, the signs are output on Xerox NeverTear, a highly developed, printable media made of bright-white, tear-resistant polyester. Being sun-fade and rain resistant, NeverTear is ideal for Kings, not only lasting up to nine months indoors, but in the outdoor all-weather nursery areas as well.
King’s head office also invested in a Mutoh 1324 wide-format device from Fuji Xerox. The marketing team use the printer to print short-term promotional banners and A1+ posters using solvent inks and Stayflat Banner 1.3-metre-wide synthetic media on a continuous roll. Although these signs are generally only used for a few weeks, they can last 4-6 months without any significant degradation of quality.
- Signage turnaround time reduced from five days to minutes
- No laminating process required
- Longer lasting signage
- Consistent print output and optimised devise performance at all stores
- Professional large format output
- Reduced large format print outsourcing costs
- Eliminated need for full time employee managing head office print process
For more information about Fuji Xerox Supplies and Wide Format Printer, click here.
To download the full case study, click here.